LAND OF SEA AND SKY

WILD SCOTLAND

Whether it’s trekking the verdant rolling hills of the Highlands or an unhurried ramble through Edinburgh’s winding streets, Scotland’s magical landscape has everything to offer for those looking for a well-rounded adventure.

FABLE IS A LUXURY UK- AND IRELAND-BASED DMC WITH A FOCuS ON truly tailored itineraries, bespoke experiences and unbeatable concierge to create unforgettable stories for your clients.

Through the art of storytelling, we create itineraries that showcase a location and its true, full soul, accompanied by local concierges that act as clients’ personal storytellers, helping them return home with rich, personal stories of their own.

founded in 2025 by molly kinnaird and rita hackforth-jones, fable is a luxury dmc crafting tailor-made trips with unrivalled concierge across the uk & ireland. 

HOW WE WORK

A fable is a story that teaches us a lesson. Our guiding values are inspired by and based on beloved, age-old fables, helping us craft meaningful experiences for our customers.

OUR VALUES

THE TORTOISE AND THE HARE

Meticulous on detail, we take time on each and every itinerary we create. We are patient and never pushy.

slow and steady wins the race

THE DONKEY AND THE LION

No two people are the same, so no two experiences should be, either. We tailor itineraries so they’re authentic to each new enquiry and client request.

always remain true to yourself

THE BIRD AND THE ANT

Our concierges act as little friends on the ground, creating great experiences and lasting memories for our customers.

little things may prove great

OUR DESTINATIONS

  • THe ancient east

  • Dorset

  • Edinburgh

  • SNOWDONIA

  • London

  • DONEGAL

If you’re ready for an adventure like no other, with trusted guides to show you the way, don’t hesitate to reach out to discuss your unique itinerary.