Founded in 2025 by Molly Kinnaird and Rita Hackforth-Jones, Fable is a luxury DMC crafting tailor-made trips with unrivalled concierge across the UK & Ireland. As expert storytellers with extensive industry expertise, Fable provides the key to enriching experiences and the most memorable of tales.
CREATING Enriching experiences and memorable tales
ABOUT FABLE
Molly and Rita pride themselves on being honest, approachable and totally transparent. Storytelling is at the very heart of everything they do, engaging with a loyal network to curate itineraries personal to every new request they receive. The pair act as your trusted friends on the ground, offering proactive and nimble concierge on the ground whilst your clients are in situ.
With two decades experience working for DMC’s and with DMC’s at some of the UK’s best travel agencies, they launched Fable to specialise in the places they love most - home.
MEET MOLLY AND RITA
YOUR LONDON LOCALA Londoner through and through, Rita knows the city like the back of her hand and has its eclectic cast of characters on speed dial - not to mention a Wimbledon centre court ball girl badge of honour. Armed with years pulling off the seemingly impossible for UHNW groups, Rita makes the impossible it happen. Boasting an encyclopaedic knowledge of stately homes and castles across the British Isles, Rita is forever enamoured by their history and presence - determined to craft experiences that allow these properties to be enjoyed ‘as they should be’.
RITA HACKFORTH-JONES
CELTIC INSIDERDrawing on a childhood spent across Ireland, Molly unearths the hidden stories, local customs and colourful characters that make a place - a firm believer that, no matter the weather, it's the people you meet who mark your tale. So whether you are visiting Big Ben, standing on a barren beach on the wild west coast of Ireland or being serenaded by bagpipes on a Scottish munro, the people you meet have been specifically matched to you. Molly also fronts a one woman campaign for the return of Afternoon Tea as a compulsory meal so she always knows the best place for champagne and scones.
